PING launched the Putting Lab Design or PLD program today, muscling into the high-end putter market. PING claim to give golfers unprecedented access to precision-milled putters and tour-level fitting experiences through a new website dedicated to advancing PING’s reputation as the leader in putter design and customization.
John K. Solheim, PING president said: "We established the PLD name several years ago as an extension of the PING Putting Lab, where we’ve been fitting some of the top players in the world for more than 20 years,” said Solheim. “Until now, access to the master fitters who deliver these custom putter experiences has been limited to the best players in the game. We can now bring golfers what they’ve been asking for either through a virtual or in-person...