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Bridgestone And The Japanese Golf Ball As played by the GOAT

There was a big fuss made when Tiger Woods started using Nike golf balls. It was a huge boost for Nike and a huge boost for Japanese manufacturer Bridgestone. Why? Because it was Bridgestone who actually made the balls. Bridgestone has been in the golf ball-making business for 90 years and has over 600 golf ball patents to its name. Tiger still uses them – only with “Bridgestone” written on them now – as does Bryson DeChambeau and other top golfers.

And you can play with the exact same balls as Tiger and other pro golfers. The Bridgestone Tour B XS balls were made to Tiger’s specifications and Bridgestone’s B X balls were made with input from DeChambeau, Jason Day, and Matt Kuchar.

Curiously, for a golfer known as a big hitter, Tiger tests the ball on the putting green...

TaylorMade Golf X Star Wars Original Goods Japan-Only Collaboration Product Drop!

Today the eagerly anticipated STAR WARS" MAY THE FORCE BE WITH YOU "SPECIAL COLLECTION" drops online and at Taylormade shops in Japan! This unique and super cool collection features 6 types of head covers, 6 types of putter covers, caps with the STAR WARS" characters and logos, and a total of 39 types of towels, tote bags, and commemorative ball markers will be released.

This will be a limited run and only for Japan so be sure to pick up these highly collectible goods soon (perfect Father's day gift!)

Watch out for Taylormade tour players Hiroyo Ikemura, Ayaka Matsumori, and Aoi Onishi among others to be rocking the new collection on tour.

Snell Golf balls in Japan Big in Japan?

We have all heard the story of the legend that it is Dean Snell, one of the original designers of the PROV1 while at Titleist as well as the Penta and Tour preferred while at Taylormade. Currently Snell holds 38 U.S. Patents in golf ball technology and design.

Snell's mission is to create Tour-spec balls with the technology found in all the big sellers but at a much, much lower price. Creating a stir in the US is one thing, but in Japan- a very fickle and loyal-to-domestic-brands market, how has Snell Golf Japan faired in their first year in the Japan market? Dean is quoted as saying 'make the game more affordable, without sacrificing performance and technology. I want to bring the best materials, best processes and best performance that fit every golfer and improves their game...
The Full Swing Golf simulator

Featured: Full Swing Golf Simulator The Full Swing Golf simulator provides the ultimate indoor golf experience.

The Full Swing Golf simulator available for home and commercial use provides the ultimate indoor golf experience. By combining the very best in software, ball tracking systems, image projection and touchscreen control, it provides golfers with a most accurate simulation of the game. Choose to practice, or play golf on any of 50 famous courses, or compete against friends using the built-in challenge games. Players use standard golf clubs and balls, and strike the ball as hard as they normally would on an outdoor course. The Full Swing system simulates light rough, heavy rough, sand areas and putting greens to make the game even more challenging. All elements of ball flight, including flight angle, ball speed and spin, are tracked by a built-in infrared system. The result is instantly...

More on Air

What happens if your ball strikes another players ball? Golfing Rules, Seriously!

On the course this past weekend, I putt from just off the green and my ball struck my playing partners ball, knocking it closer to the hole.

After a quick giggle, we began to discuss the ruling, 'I'll play from there and its a one-shot penalty for you' my friend said. 'I was off the green' I said, 'Doesn't matter' he said. Right, I said. 'Hang on, and I'll consult the rule book'.

Luckily, I had The R&A's Rules of Golf on my phone (Well worth a download and it's FREE)

Without quoting the book verbatim, there are basically three scenarios which you should be mindful of:

On the Fairway If your ball strikes a fellow players ball on the fairway by accident, both players will play from where their balls lie. There will be no penalty...

Taylormade Golf Japan Ginza Store English- friendly Flagship store launches in Ginza

Taylormade Golf Japan opens the doors to its latest store in the Ginza area of the capital today. Ginza is a mecca for tourists and Tokyoites alike, known for its world-class shopping, restaurants, and buzzing nightlife, it will now offer the best in golf technology and style with the opening of the new Taylormade flagship store.

Located on the very exclusive Sotobori street just a few minutes walk from Ginza station, the Taylormade GINZA aims to have a full service for its its international visitors, with trilingual staff (English, Japanese, Chinese) and offering a free testing and assessment service, giving advice on clubs and their set-up as well as offering a tax-free shopping for overseas visitors (that's 10% off!).