Equipment

Vokey Design is adding to its SM10 wedge lineup in 2025 with two new models: the 58.06K and 60.06K lob wedges. These wedges feature a low bounce combined with a wide K Grind sole, offering versatility around the greens while maintaining forgiveness, particularly in bunker play.

The .06K Grind is designed for golfers with shallower swings or those playing on firmer turf. Its development stems from feedback gathered from professional players and Master Craftsman Bob Vokey, who identified the need for a lower bounce option that still works with the wider K Grind sole. This design enables higher, softer pitches from tight lies, making it a practical choice for various conditions.

The SM10 wedges will also be available in a limited-...

The GT Fairway Metals bring a fresh perspective to the fairway wood category, combining cutting-edge materials and thoughtful engineering. Designed with the goal of maximizing distance and forgiveness, these clubs aim to address the needs of both professional players and everyday golfers seeking consistent performance.

At the core of this innovation is the shift away from traditional all-metal construction. Stephanie Luttrell, Director of Metalwood Product Development at Titleist Golf Club R&D, explains the rationale behind this evolution:

“To push the limits of ball speed and forgiveness, we had to explore materials beyond titanium for the crown. A lighter material allowed us to reallocate weight within the head, resulting in a center-of-gravity design that was...

Vokey Design wedges consistently boast an overwhelming usage rate of over 50% on the PGA Tour and remain the top choice on the Japan domestic men's tour. Their reliability stems from their exceptional "scoring performance," and a result of refined craftsmanship. Bob Vokey regards wedges as the "scoring clubs," and in collaboration with top players, has crafted unique wedge variations (in terms of lofts and grinds) that set Vokey apart. “Even if you miss the green or your ball lands in a difficult lie near a hazard, with a trusty wedge in hand and the ability to get it close to the cup, you can still save your score”.

Whenever Bob Vokey develops a new wedge, he focuses on three main goals:

The introduction of the new Titleist GT2, GT3 and GT4 drivers this week at Muirfield Village signals the start to the tour seeding and validation process that will continue over the coming weeks and months across the worldwide professional tours. The new Titleist GT fairway metals will also be making their debut this week in Ohio.

Collaborating with the game’s best players throughout the R&D process, and then earning their final validation, is foundational to the development of all high-performance Titleist golf equipment.

PGA Tour player Cameron Young said: “The whole [Titleist Golf Club R&D] team from top to bottom is just obsessed with making things as good as they can and they have such a deep...

There is someone in Mizuno who is a marketing genius, maybe just a complete Otaku (geek), but a genius Otaku at that.

So the idea is simple: let's take their current iron- the fabulous Pro 241 model, and make a limited edition Masters series with it, let's brand it with the Masters logo, and make it in green by giving it a nano-coating mirror finish, and put in a sick Green Masters box. Only available at their stores in Japan. Simple, but surprisingly effective.

And people have just gone bonkers for them. I mean bonkers. Reports of guys sleeping outside of the Mizuno shop in Kanda are not exaggerated. The sad thing is I don't think anyone will play one of these clubs (only a very limited amount will be made) it's like the rarest of Jordans, or probably...

There is no doubt Titleist are at the top of the golf ball game, and they've once again raised the bar with the latest 2023 versions of the Pro V1 and Pro V1x golf balls. So does it make a difference which ball you use? Well, yes, actually! It's imperative to recognize that Pro V1 and Pro V1x possess distinct characteristics performance profile for different golfing styles. The question arises: are you a V player or an X player?

To guide you in this we have outlined below what kind of golfer typically thrives with Pro V1, and Pro V1x?