Equipment

In 2020, Taylormade had the hottest driver in golf, The SIM was aerodynamic, promoted favorable launch properties, and had one of the most talked-about face technology in golf. The SIM2, SIM2 Max and SIM2 Max•D, take the line's design and functionality to the next level, offering more forgiveness and a higher launch angle, with its new 'Forged ring construction'. Let's break it down:

Featuring the new 'Pure Roll' insert technology, TaylorMade announced the anticipated release of the TP Patina Putter Collection. Comprised of seven distinct models, the TP Patina Putter Collection is a modern take on a classic design, built with TaylorMade’s patented Tour-proven Pure Roll insert. All in, TP Patina is a look from the past that plays like the future.

Delivering a rich and classic colorway to the line of TP Putters, the TP Patina Putter Collection features a naturally tarnishing patina finish. Through combining black nickel and copper properties, they have created a unique reveal on the edges and sole of the putter. The TP Patina Putter Collection is built for golfers who favor a smooth and traditional putter shape, backed by modern performance...

Featuring SpeedFoam Technology, a new trio of products engineered to Fill Distance Gaps in a player's long game, has come onto the market.

TaylorMade Golf, the original creators of the rescue line of hybrids in 1999, announced the debut of GAPR, a highly innovative trio of products with unique identities and performance deliverables providing golfers with the right clubs to fill gaps in the long game.

Nearly every golfer has a gapping challenge in the long part of their set; specifically, the difficult-to-manage yardage between the longest playable iron and the shortest metalwood. With a majority of players not comfortable hitting 3, 4 and even 5 irons consistently to precise yardages or with any dependable accuracy and 5, 7 and 9 woods often difficult to control,...

Currently, the driver club market has no end of new tech to salivate over, new ways of adjustability, added yardage and more forgiveness promising to take your game to the next level. But before we get into all of that here are some key things to remember before you start shelling out your hard-earned yennies!

Custom Fit

With all the different launch angles and designs it's important to have a go of some different models with a pro or fitting professional to check the data and see which suits your game best. Most of the large chains of Golf shops such as Nikki Golf, Victoria Golf and even some Golf partners carry have the correct equipment to give you a good fitting experience, plus they carry enough different brands to give you the best choice....

We have all heard the story of the legend that it is Dean Snell, one of the original designers of the PROV1 while at Titleist as well as the Penta and Tour preferred while at Taylormade. Currently Snell holds 38 U.S. Patents in golf ball technology and design.

Snell's mission is to create Tour-spec balls with the technology found in all the big sellers but at a much, much lower price. Creating a stir in the US is one thing, but in Japan- a very fickle and loyal-to-domestic-brands market, how has Snell Golf Japan faired in their first year in the Japan market? Dean is quoted as saying 'make the game more affordable, without sacrificing performance and technology. I want to bring the best materials, best processes and best performance that fit every golfer and improves their game...

Mark your score after that awesome birdie, check the yardage via GPS, decide strategy on the next hole. But first, a quick press of the digital crown to have Siri remind you to call your wife when you get back to the clubhouse. Wait,… what? Yep! All of that was just done on your Apple Watch. It's certainly not your father’s Rolex anymore when it comes to golfing and the Apple Watch.

Just like how the iPhone and other smartphones revolutionized how we communicate and use technology 10 years ago, the new Apple Watch has changed how golfers approach the game today, and possibly changed the game itself. And, with onboard GPS, increased water protection and other performance enhancements Apple Watch Series 2 has the potential to make an even bigger impact. It comes as no surprise...