Equipment

If you’ve ever wondered what it’s like to get your clubs fit at the same level as the pros, you no longer need to jump on a plane to the U.S. or Europe. Titleist has just opened the first fully outdoor, tour-level fitting facility in Japan—and it looks set to completely raise the bar for golf club fitting in the country.

Located at The Country Club Japan in Kisarazu, Chiba, the brand-new Titleist Fitting Center officially opened its doors on July 2, 2025. This is not your typical indoor simulator experience. At this facility, you can take full shots onto a sprawling 300-yard outdoor range, with the ball flight fully visible from takeoff to landing. It’s the kind of setup you’d usually only find on professional tours or at Titleist’s global headquarters.

Golfers looking to improve both feel and accuracy have a new option to consider. The Titleist Tour Soft, known for its soft feel and reliable all-around performance, is now available with special 360° alignment markings—designed to help players aim more precisely on every shot.

The Titleist Tour Soft is built for golfers who prioritize a soft feel without sacrificing distance. Featuring a large, high-speed core, the ball delivers longer tee shots while maintaining exceptional softness, especially noticeable on driver swings. Titleist has also optimized the aerodynamics and developed a new thin cover that enhances spin control and delivers a stable, penetrating flight.

The standout feature of this limited release is the 360° alignment markings...

Titleist has just dropped the Limited-edition T-SERIES Black Irons, all current models including "T100", "T150", "T200", and "T350" in limited quantities, available worldwide from February 28, 2025.

The new, more durable titanium carbide vapor finish gives the irons an even darker look than the previous T-SERIES black irons. The four models used on the world's top professional tours, the T100, T150, T200, and T350, were developed to maximize the three elements that lead to the ideal iron shot: distance accuracy, reduced variation, and proper landing angle, providing an overwhelming feel and performance.

Vokey Design is adding to its SM10 wedge lineup in 2025 with two new models: the 58.06K and 60.06K lob wedges. These wedges feature a low bounce combined with a wide K Grind sole, offering versatility around the greens while maintaining forgiveness, particularly in bunker play.

The .06K Grind is designed for golfers with shallower swings or those playing on firmer turf. Its development stems from feedback gathered from professional players and Master Craftsman Bob Vokey, who identified the need for a lower bounce option that still works with the wider K Grind sole. This design enables higher, softer pitches from tight lies, making it a practical choice for various conditions.

The SM10 wedges will also be available in a limited-...

The GT Fairway Metals bring a fresh perspective to the fairway wood category, combining cutting-edge materials and thoughtful engineering. Designed with the goal of maximizing distance and forgiveness, these clubs aim to address the needs of both professional players and everyday golfers seeking consistent performance.

At the core of this innovation is the shift away from traditional all-metal construction. Stephanie Luttrell, Director of Metalwood Product Development at Titleist Golf Club R&D, explains the rationale behind this evolution:

“To push the limits of ball speed and forgiveness, we had to explore materials beyond titanium for the crown. A lighter material allowed us to reallocate weight within the head, resulting in a center-of-gravity design that was...

Vokey Design wedges consistently boast an overwhelming usage rate of over 50% on the PGA Tour and remain the top choice on the Japan domestic men's tour. Their reliability stems from their exceptional "scoring performance," and a result of refined craftsmanship. Bob Vokey regards wedges as the "scoring clubs," and in collaboration with top players, has crafted unique wedge variations (in terms of lofts and grinds) that set Vokey apart. “Even if you miss the green or your ball lands in a difficult lie near a hazard, with a trusty wedge in hand and the ability to get it close to the cup, you can still save your score”.

Whenever Bob Vokey develops a new wedge, he focuses on three main goals: