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2023 Summer Golf Kicks! 10 New Summer Golf Shoes

It's heating up here in Japan! but not before we have to deal with the rainy season! Of course, we would like to go with spikeless as the lightweight summer style and we have put together a collection of 10 golf shoes that will be effective in the rainy season and still look cool on the fairways in the summer scorching months.

Sketchers

Skechers have up their golf shoe game this year with 'Slip-ins: GO GOLF Elite 5' (pictured above). A unisex line of super comfortable shoes, their comfort tech includes a 'Heel pillow', which is perfect for people who have sensitive feet. This waterproof golf shoe also features a synthetic upper with a unique Twist Fit closure (BOA), removable Arch Fit insole, and a GRIPFLEX spikeless traction outsole, they are...

Adidas Stan Smith golf shoes released for 2021 Masters Dustin Johnson's 'Secret Weapon' at the masters

Just days before the 2021 Masters tournament, Adidas golf today has released a new Stan Smith golf shoe. A teaser video has also been released with current masters champion and Adidas staffer Dustin Johnson and legendary US tennis star and long-time Adidas collaborator Stan Smith.

In a classic marketing take-over strategy, the teaser video features the two talking about Dustin's bid to emulate Smith's 100 career wins himself, with Smith sending him the tennis-inspired golf shoe. If Johnson does wear the shoe this week at the Masters it will be one of the fashion talking points of the world's biggest golf event, watched by millions of people worldwide.

Cardigan and tie -- Thomas tops British Open fashion stakes

Justin Thomas looked the part in the first round of the British Open thanks to an impressive score of 67, and also due to his outfit of a navy blue cardigan and matching tie. The emerging 24-year-old star raised eyebrows on the course at Royal Birkdale with an unusual ensemble for a golfer. "It feels good. It's nice to have people talking about that. Obviously I knew it was going to get a lot of publicity out there," said Thomas, the world number 13. "But I didn't come here to dress well. I came here to try to play some good golf. And I guess that just happened." He added: "This is a golf shirt, so it's not like it's uncomfortable. And obviously it's not tight."

Puma Golf

Puma Golf Brand Puma - a relatively new global golfing debutant

As a brand, Puma is relatively new on the global golfing scene, having debuted its first products a mere four years ago.

The giant sports maker, known more for its ties with the football (soccer) world than golf, is making a bold and serious play for the world golfing market following its acquisition of Cobra Golf from Fortune Brands earlier this year.

Puma has, however, won many fans, particularly with younger generations of women golfers who align themselves with Puma's chic, young and funky image.

Shrewd marketing has also played a major role in the brand's rapid ascent. Puma signed 24-year-old Ricky Fowler and, more recently, 15-year-old Alexis Thompson as brand evangelists. In the huge Japanese market, the company has signed Hiroyuki...

More on Air

What happens if your ball strikes another players ball? Golfing Rules, Seriously!

On the course this past weekend, I putt from just off the green and my ball struck my playing partners ball, knocking it closer to the hole.

After a quick giggle, we began to discuss the ruling, 'I'll play from there and its a one-shot penalty for you' my friend said. 'I was off the green' I said, 'Doesn't matter' he said. Right, I said. 'Hang on, and I'll consult the rule book'.

Luckily, I had The R&A's Rules of Golf on my phone (Well worth a download and it's FREE)

Without quoting the book verbatim, there are basically three scenarios which you should be mindful of:

On the Fairway (updated June 14th, 2023) If your ball strikes a fellow player's ball on the fairway by accident, The 9.6 rule comes into affect, meaning If my ball...

Top 5 Seve Ballesteros quotes

Here at AIR, we love Seve. He inspired us on and off the course. He was a gentleman, a man of great passion and a fierce competitor... and well just Seve...

Here are 5 Quotes that aplified his unique and charaismatic sense of humor as well as his passion for the game:

1. I look into eyes, shake their hand, pat their back, and wish them luck, but I am thinking, I am going to bury you.

2. I'd like to see the fairways more narrow. Then everybody would have to play from the rough, not just me. 3. A detailed analysis of his four-putt at the 1986 Masters: I miss the putt. I miss the putt. I miss the putt. I make. 4. I always putted without a glove but I have no idea why - I saw others doing it and copied them. 5. They say I get into too many bunkers. But is no...

What happens if I ground my club in a bunker? The new rules of golf explained

In 2020, the US Golf Association (USGA) and the Royal and Ancient Golf Club of St. Andrews (R&A) made several changes to the rules of golf.

One major change was to the "drop procedure" when a ball is lost or out of bounds. Players are now allowed to drop the ball from shoulder height, rather than knee height, making the process more consistent and less prone to mistakes. Another change was to the rule regarding penalty strokes. Players will no longer be penalized for accidentally moving a ball on the green, such as when marking or lifting it.

Additionally, players are now allowed to repair almost any damage to the course, such as spike marks on the green. The changes also include simplifying the rules for bunkers, allowing players to touch or move loose impediments...