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Adidas Stan Smith golf shoes released for 2021 Masters Dustin Johnson's 'Secret Weapon' at the masters

Just days before the 2021 Masters tournament, Adidas golf today has released a new Stan Smith golf shoe. A teaser video has also been released with current masters champion and Adidas staffer Dustin Johnson and legendary US tennis star and long-time Adidas collaborator Stan Smith.

In a classic marketing take-over strategy, the teaser video features the two talking about Dustin's bid to emulate Smith's 100 career wins himself, with Smith sending him the tennis-inspired golf shoe. If Johnson does wear the shoe this week at the Masters it will be one of the fashion talking points of the world's biggest golf event, watched by millions of people worldwide.

Cardigan and tie -- Thomas tops British Open fashion stakes

Justin Thomas looked the part in the first round of the British Open thanks to an impressive score of 67, and also due to his outfit of a navy blue cardigan and matching tie. The emerging 24-year-old star raised eyebrows on the course at Royal Birkdale with an unusual ensemble for a golfer. "It feels good. It's nice to have people talking about that. Obviously I knew it was going to get a lot of publicity out there," said Thomas, the world number 13. "But I didn't come here to dress well. I came here to try to play some good golf. And I guess that just happened." He added: "This is a golf shirt, so it's not like it's uncomfortable. And obviously it's not tight."

Puma Golf

Puma Golf Brand Puma - a relatively new global golfing debutant

As a brand, Puma is relatively new on the global golfing scene, having debuted its first products a mere four years ago.

The giant sports maker, known more for its ties with the football (soccer) world than golf, is making a bold and serious play for the world golfing market following its acquisition of Cobra Golf from Fortune Brands earlier this year.

Puma has, however, won many fans, particularly with younger generations of women golfers who align themselves with Puma's chic, young and funky image.

Shrewd marketing has also played a major role in the brand's rapid ascent. Puma signed 24-year-old Ricky Fowler and, more recently, 15-year-old Alexis Thompson as brand evangelists. In the huge Japanese market, the company has signed Hiroyuki...

More on Air

What happens if your ball strikes another players ball? Golfing Rules, Seriously!

On the course this past weekend, I putt from just off the green and my ball struck my playing partners ball, knocking it closer to the hole.

After a quick giggle, we began to discuss the ruling, 'I'll play from there and its a one-shot penalty for you' my friend said. 'I was off the green' I said, 'Doesn't matter' he said. Right, I said. 'Hang on, and I'll consult the rule book'.

Luckily, I had The R&A's Rules of Golf on my phone (Well worth a download and it's FREE)

Without quoting the book verbatim, there are basically three scenarios which you should be mindful of:

On the Fairway If your ball strikes a fellow players ball on the fairway by accident, both players will play from where their balls lie. There will be no penalty...

Up Your Golf Game With an Apple Watch More than an accessory!

Mark your score after that awesome birdie, check the yardage via GPS, decide strategy on the next hole. But first, a quick press of the digital crown to have Siri remind you to call your wife when you get back to the clubhouse. Wait,… what? Yep! All of that was just done on your Apple Watch. It's certainly not your father’s Rolex anymore when it comes to golfing and the Apple Watch.

Just like how the iPhone and other smartphones revolutionized how we communicate and use technology 10 years ago, the new Apple Watch has changed how golfers approach the game today, and possibly changed the game itself. And, with onboard GPS, increased water protection and other performance enhancements Apple Watch Series 2 has the potential to make an even bigger impact. It comes as no surprise...