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Cardigan and tie -- Thomas tops British Open fashion stakes

Justin Thomas looked the part in the first round of the British Open thanks to an impressive score of 67, and also due to his outfit of a navy blue cardigan and matching tie. The emerging 24-year-old star raised eyebrows on the course at Royal Birkdale with an unusual ensemble for a golfer. "It feels good. It's nice to have people talking about that. Obviously I knew it was going to get a lot of publicity out there," said Thomas, the world number 13. "But I didn't come here to dress well. I came here to try to play some good golf. And I guess that just happened." He added: "This is a golf shirt, so it's not like it's uncomfortable. And obviously it's not tight."

Puma Golf

Puma Golf Brand Puma - a relatively new global golfing debutant

As a brand, Puma is relatively new on the global golfing scene, having debuted its first products a mere four years ago.

The giant sports maker, known more for its ties with the football (soccer) world than golf, is making a bold and serious play for the world golfing market following its acquisition of Cobra Golf from Fortune Brands earlier this year.

Puma has, however, won many fans, particularly with younger generations of women golfers who align themselves with Puma's chic, young and funky image.

Shrewd marketing has also played a major role in the brand's rapid ascent. Puma signed 24-year-old Ricky Fowler and, more recently, 15-year-old Alexis Thompson as brand evangelists. In the huge Japanese market, the company has signed Hiroyuki...

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Top 10 Golf Shops in Tokyo

In Tokyo, as in the rest of Japan, golf is an immensely popular sport, enjoyed by the Japanese on meticulously kept golf courses and driving ranges. Not surprisingly golf shops in Japan are also high spec, and it is not hard to find stylish apparel and high-quality equipment from both international and domestic brands in Tokyo. Here Is our list of the top 10 golf shops in Tokyo.

S’Port Mizuno Go straight to the source at the Mizuno flagship store where the entire shop is dedicated to the Mizuno range of equipment and apparel. You’ll find all the latest products from clubs, balls, and bags to shoes, gloves, and accessories. Try the club fitting; employing the latest Mizuno developed technologies and techniques, it will match you with the perfect clubs for your...

Five Japanese Drivers for 2018 Buying guide for the latest J-Drivers

Currently, the driver club market has no end of new tech to salivate over, new ways of adjustability, added yardage and more forgiveness promising to take your game to the next level. But before we get into all of that here are some key things to remember before you start shelling out your hard-earned yennies!

Custom Fit

With all the different launch angles and designs it's important to have a go of some different models with a pro or fitting professional to check the data and see which suits your game best. Most of the large chains of Golf shops such as Nikki Golf, Victoria Golf and even some Golf partners carry have the correct equipment to give you a good fitting experience, plus they carry enough different brands to give you the best choice....

Up Your Golf Game With an Apple Watch More than an accessory!

Mark your score after that awesome birdie, check the yardage via GPS, decide strategy on the next hole. But first, a quick press of the digital crown to have Siri remind you to call your wife when you get back to the clubhouse. Wait,… what? Yep! All of that was just done on your Apple Watch. It's certainly not your father’s Rolex anymore when it comes to golfing and the Apple Watch.

Just like how the iPhone and other smartphones revolutionized how we communicate and use technology 10 years ago, the new Apple Watch has changed how golfers approach the game today, and possibly changed the game itself. And, with onboard GPS, increased water protection and other performance enhancements Apple Watch Series 2 has the potential to make an even bigger impact. It comes as no surprise...