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Cardigan and tie -- Thomas tops British Open fashion stakes

Justin Thomas looked the part in the first round of the British Open thanks to an impressive score of 67, and also due to his outfit of a navy blue cardigan and matching tie. The emerging 24-year-old star raised eyebrows on the course at Royal Birkdale with an unusual ensemble for a golfer. "It feels good. It's nice to have people talking about that. Obviously I knew it was going to get a lot of publicity out there," said Thomas, the world number 13. "But I didn't come here to dress well. I came here to try to play some good golf. And I guess that just happened." He added: "This is a golf shirt, so it's not like it's uncomfortable. And obviously it's not tight."

Urban Golf Shoes Spring style coming to Japan's fairways

This spring, golf makers are taking a fun and modern approach to golf shoes, taking inspiration from existing designs from other sporting genres and re-imagining them with spikes. With their fun and funky styles and colors, they are a hit with male and female golfers alike, and their lightweight and breathable materials mean they will no doubt feature heavily this spring through autumn on the fairways of Japan.

Puma Golf Brand Puma - a relatively new global golfing debutant

As a brand, Puma is relatively new on the global golfing scene, having debuted its first products a mere four years ago.

The giant sports maker, known more for its ties with the football (soccer) world than golf, is making a bold and serious play for the world golfing market following its acquisition of Cobra Golf from Fortune Brands earlier this year.

Puma has, however, won many fans, particularly with younger generations of women golfers who align themselves with Puma's chic, young and funky image.

Shrewd marketing has also played a major role in the brand's rapid ascent. Puma signed 24-year-old Ricky Fowler and, more recently, 15-year-old Alexis Thompson as brand evangelists. In the huge Japanese market, the company has signed Hiroyuki...

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Top 10 Golf Shops in Tokyo

In Tokyo, as in the rest of Japan, golf is an immensely popular sport, enjoyed by the Japanese on meticulously kept golf courses and driving ranges. Not surprisingly golf shops in Japan are also high spec, and it is not hard to find stylish apparel and high-quality equipment from both international and domestic brands in Tokyo. Here Is our list of the top 10 golf shops in Tokyo.

S’Port Mizuno Go straight to the source at the Mizuno flagship store where the entire shop is dedicated to the Mizuno range of equipment and apparel. You’ll find all the latest products from clubs, balls, and bags to shoes, gloves, and accessories. Try the club fitting; employing the latest Mizuno developed technologies and techniques, it will match you with the perfect clubs for your...

What's it like to golf in Japan? FAQ of Asia's best kept golfing secret

Golf in Japan is as unique as the country itself, there are over 6,852 islands including the four main islands of Honshu, Hokkaido, Shikoku and Kyushu. There are 2,349 courses in Japan, varying from some revered top 100 courses to riverside pitch and putt. The below information is aimed at newcomers to Japan and attempts to cover the basic questions on teeing it up in Asia's best kept golfing secret!

Five Japanese Drivers for 2018 Buying guide for the latest J-Drivers

Currently, the driver club market has no end of new tech to salivate over, new ways of adjustability, added yardage and more forgiveness promising to take your game to the next level. But before we get into all of that here are some key things to remember before you start shelling out your hard-earned yennies!

Custom Fit

With all the different launch angles and designs it's important to have a go of some different models with a pro or fitting professional to check the data and see which suits your game best. Most of the large chains of Golf shops such as Nikki Golf, Victoria Golf and even some Golf partners carry have the correct equipment to give you a good fitting experience, plus they carry enough different brands to give you the best choice....

Tracking your shots with Shot Tracer

You may have seen some videos posted on SNS from friends recently, with their ball flight being tracked with a red line, like something you would see on the Golf Channel. Well, in case you don't know -- it's all from a new App ‘Shot Tracer’ available for iPhone and iPad.

Simply record your golf shot, mark the landing spot and the app does the rest using patented computer vision technology. It will trace your shot from the beginning until the end and, after that, it’ll save into your phone's gallery ready to review.