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Editor's Pick

Zero Halliburton x United Arrows Golf Japan’s Sharpest New Golf Carry Has Landed

American luggage icon Zero Halliburton has joined forces with Japanese Fashion retailer United Arrows Golf for their fourth capsule collection — a clean, city-minded range that feels equally at home in Japan's finest fairways.

Launching on Friday, September 25, 2026 , the eight-piece collection takes Zero Halliburton’s practical DICROS SOLO range and gives it a more fashion-led Japanese twist. Think tough ripstop nylon, water-resistant performance, a deep green finish and crisp white branding, all finished with black hardware and exclusive co-branded details.

Travel

JNTO Launches New Inbound Golf Site

The Japan National Tourism Organization (JNTO) has launched a fantastic new comprehensive golf guide for tourists. This site is the official guide of the Japanese government and is a tremendous guide for golfers coming to Japan.

You can discover some great courses, routes, and activity planners and it ties in with all the other amazing experiences in Japan- which are also part of the larger site.

Please check it out here: https://www.japan.travel/en/sports/golf/

AIR Golf Media was a proud collaborator in helping to create some of the golf guides and course listings, check out the 'Golfing Japan's Golfing Golden Route' here:

https://www.japan.travel/en/sports/golf/golfing-japans-golden-route/

What's it like to golf in Japan? FAQs when it comes to Asia's best kept golfing secret

Golf in Japan is as unique as the country itself. Across the more than 6,852 islands - including the four main islands of Honshu, Hokkaido, Shikoku and Kyushu - there are no less than 2,349 golf courses, varying from revered top-100 courses to riverside pitch and putts. The below information is aimed at newcomers to Japan and attempts to cover the basic questions on teeing it up in Asia's best-kept golfing secret!

Image: © shibuya246.com

Courses

Spa & Golf Resort Kuji Iwatecho, Ibaraki Prefecture

Less than two hours from central Tokyo, Spa & Golf Resort Kuji is nestled in the beautiful Hitachiota region of Ibaraki Prefecture. Renowned for its unique course layout and contrasting nines, I set out from Tokyo eagerly. Having seen pictures of the resort’s accommodations and expansive open spaces on the website, I mostly looked forward to getting away from the city for a few days.

As we arrived in the afternoon on a Friday, the summer sun had dipped behind the trees, casting a magical glow over the surroundings. Immediatley you notice the cool Western-style villas lining the fairways on the right and a large covered driving range to the left, as you enter the clubhouse car park you will see its adjacent the on-site hotel.

Pulling up to the entrance, the staff...

Beat The Heat with Stay and Play Golf Packages at Park Hyatt Niseko Hanazono

Niseko, Hokkaido – This summer and fall, Park Hyatt Niseko invites you to immerse yourself in the natural beauty of Hokkaido with our specially curated Stay & Play Golf Package. Enjoy a cooler round of golf while taking in the dramatic backdrop of Mt. Yotei and the Annupuri mountain range. Afterward, unwind in the tranquil indoor pool and rejuvenate in the saunas and onsen hot springs, making relaxation the heart of your stay.

News

BEAMS Golf X Jain Golf Collab

BEAMS GOLF launches a special collaboration alongside Jain Golf, the California label bringing streetwear energy to modern golf culture.

Known for its playful, graphic-led worldview, Jain Golf blends the game’s global spirit with an unmistakably off-course attitude. This limited T-shirt keeps things understated from the front, then delivers a bold “USA to Japan” graphic on the back—complete with the brand’s characterful Jain motif.

Made for the course, the city and everywhere in between, it is a clean example of how Japanese golf is making space for a more expressive way to dress.

WTGL Rosters Revealed

he 25 players set to compete in WTGL have combined for 112 LPGA Tour victories, 48 Solheim Cup team selections and 15 Major Championships.

The rosters are set for the inaugural season of WTGL. Five teams, Atlanta Drive GC , Boston Common Golf , Los Angeles Golf Club , Motor City Golf Club and New York Golf Cl ub , will compete for the first ever WTGL championship later this year.

The rosters of five players per team bring together 25 stars from across the globe, including an LPGA Hall of Fame member, major champions, Solheim Cup winners, Olympians, legends of the game and emerging stars who are ready to showcase women’s team golf at SoFi Center and bring new fans to the game.

The five teams will begin play in the regular season in November. Each team ownership...

Equipment

PRGR RS PROTOTYPE One Clover A Fairway Wood Built for Shotmakers

PRGR has introduced the limited-edition RS PROTOTYPE One Clover Fairway Wood — a tour-informed addition to its fast, powerful RS range.

Designed with feedback from professional players, it combines high ball speed with the control needed to attack from more difficult lies. The key feature is PRGR’s new Splash Sole , a raised sole design engineered to move cleanly through turf, rough and even fairway bunkers when striking down on the ball.

The club is available in a wider range of lofts, including increasingly popular 7W and 9W options, offering players a higher, softer-landing flight for attacking greens. A high-strength maraging-steel face and precision CNC-machined lower face help maintain fast ball speeds, while an...

Instruction

Threading Shots Through Gaps In The Trees Stroke Savers

I have played golf for more than 40 years. Most days on the course I find myself shaking my head at the dreadful decisions people make, especially after hitting their tee shot into the trees. The sound of the ball pinging around amongst Japanese cedars happens far to often and even has begun to creep into my dreams. You cannot imagine my frustration as I watch hard-working students not improve their scores because they try to weave their ball through a gap in the trees that even Phil Mickelson wouldn't attempt. Inevitably they end up with scorecard wrecking 9 and I realise their recent lobotomy was a complete success.

Golf courses in Japan are mostly parkland-style courses whose fairways are heavily tree-lined. It is quite a rare occurrence to play links golf here. Even the...

How to prepare mentally for Matchplay 4 keys to remember

Golf is a sport that requires both physical and mental preparation in order to perform at your best. While many golfers focus on the physical aspects of the game, such as swing mechanics and course management, it is equally important to focus on the mental aspects of matchplay. Get yourself ready for that monthly medal and learn how to mentally prepare for matchplay in order to give yourself the best chance of success.

First and foremost, it is important to understand that matchplay is different from strokeplay. In stroke play, the goal is to shoot the lowest score possible over the course of a round. In matchplay, the goal is to beat your opponent. This shift in mindset can be difficult for some golfers to adjust to, but it is essential to understand that matchplay is a...

Lifestyle

PUMA GOLF × Saturdays NYC New Collaboration Inspired By Puma Clydes

PUMA GOLF and New York lifestyle label Saturdays NYC are back with their second collaboration, launching in Japan on October 2, 2026.

At the heart of the collection is a limited-edition PUMA CLYDE GOLF shoe, reworked in an eye-catching leopard colourway created exclusively with Saturdays NYC. Originally introduced in 1973 as NBA icon Walt “Clyde” Frazier’s signature basketball shoe, the Clyde has become one of PUMA’s most recognisable lifestyle silhouettes. This latest version brings that classic streetwear heritage onto the course.

The collaboration also includes coordinated apparel, combining PUMA GOLF’s performance-led approach with Saturdays NYC’s relaxed, refined city style. The result is a collection designed to move easily between the fairway, the clubhouse and...

PEARLY GATES x Pokémon Pikachu Arrives on the Fairway

Japanese golf label PEARLY GATES brings Pikachu to the course for Fall 2026 — but this is not your average character collaboration.

Built around the brand’s signature deep navy and elevated with rich gold detailing, the collection gives Pokémon a more refined, golf-ready look. Expect wearable apparel, playful accessories and a standout dark navy golf bag made from houndstooth-pattern jacquard fabric, finished with an embroidered Pikachu emblem.

Also in the range: a bold Poké Ball multi-purpose pouch and a ball-shaped cleaning cloth complete with a Pikachu-tail-inspired charm.

It is premium Japanese golf style with a little more personality — ideal for players looking to pick up something fun, distinctive and unmistakably Japan while they are...

More on Air

Top 10 Golf Shops in Tokyo

In Tokyo, as in the rest of Japan, golf is an immensely popular sport, enjoyed by the Japanese on meticulously kept golf courses and driving ranges. Not surprisingly golf shops in Japan are also high spec, and it is not hard to find stylish apparel and high-quality equipment from both international and domestic brands in Tokyo. Here Is our list of the top 10 golf shops in Tokyo.

EUROZ GOLF Roppongi (Miura Custom Fitting) In the vibrant Roppongi district, EUROZ GOLF is a boutique golf shop renowned for its curated selection of premium Japanese golf brands. Specializing in custom fittings for esteemed brands like Miura, Roddio, and Itobori, the store offers golfers an opportunity to experience the craftsmanship and precision of Japan's top-tier golf equipment....

What happens if your ball strikes another players ball? Golfing Rules, Seriously!

On the course this past weekend, I putt from just off the green and my ball struck my playing partners ball, knocking it closer to the hole.

After a quick giggle, we began to discuss the ruling, 'I'll play from there and its a one-shot penalty for you' my friend said. 'I was off the green' I said, 'Doesn't matter' he said. Right, I said. 'Hang on, and I'll consult the rule book'.

Luckily, I had The R&A's Rules of Golf on my phone (Well worth a download and it's FREE)

Without quoting the book verbatim, there are basically three scenarios which you should be mindful of:

On the Fairway (updated June 14th, 2023) If your ball strikes a fellow player's ball on the fairway by accident, The 9.6 rule comes into affect, meaning If my ball...