As a brand, Puma is relatively new on the global golfing scene, having debuted its first products a mere four years ago.
The giant sports maker, known more for its ties with the football (soccer) world than golf, is making a bold and serious play for the world golfing market following its acquisition of Cobra Golf from Fortune Brands earlier this year.
Puma has, however, won many fans, particularly with younger generations of women golfers who align themselves with Puma's chic, young and funky image.
Shrewd marketing has also played a major role in the brand's rapid ascent. Puma signed 24-year-old Ricky Fowler and, more recently, 15-year-old Alexis Thompson as brand evangelists. In the huge Japanese market, the company has signed Hiroyuki...