Established in 1979, TaylorMade is a leading global manufacturer of golf equipment, balls, bags, and accessories with a #1 or #2 market position in most of its key categories and markets. For over 40 years, TaylorMade has brought innovative, high-performance product technologies to golfers worldwide and has an unrivaled portfolio of athletes across the global tours including world #1 Dustin Johnson, Tiger Woods, Rory McIlroy, Tommy Fleetwood, Collin Morikawa, Rickie Fowler, Matthew Wolff, SH Park, Charley Hull, Maria Fassi, and Sierra Brooks.
After KPS acquired TaylorMade in 2017 from Adidas, the company has transformed into a fully independent, golf equipment and golf ball company and has experienced the highest key product and market growth rates in the industry. TaylorMade invested heavily in industry-leading technologies, introduced revolutionary performance advances in equipment, achieved significant market share growth in golf balls, built new manufacturing and distribution facilities, and successfully refocused its marketing strategy, including the expansive build-out of one of the most advanced digital platforms in the business.
Since 2017, TaylorMade has experienced substantial growth in revenue and profitability worldwide and is positioned in 2021 to have the strongest year in its history under the leadership of David Abeles, CEO of TaylorMade Golf, and its wider management team.
Jinhyeok Jeong, founder and CEO of Centroid Investment Partners said: 'TaylorMade Golf is a transformational investment for Centroid. We are very excited to have the opportunity to invest in a global leader in golf. The industry is currently experiencing high demand, increased participation with strong long-term opportunities around the world. TaylorMade is an iconic brand with continued momentum across the key golf equipment categories and regions, especially the Korean and wider Asian markets. We are equally excited to work with CEO David Abeles and his exceptional senior management team to support continued growth and success'.