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Can Matsuyama Be Japan's First Major Winner? PGA Championship Preview

According to the current World Golf Rankings, Japan's Hideki Matsuyama is the third ranked player in the world, and after his emphatic victory yesterday at Firestone, he is now No.1 in the FEDEX Cup standings too. To date, the Japanese suerstar has chalked up 13 wins with 5 of them on the PGA tour, and three of those in 2017. Add to this 6 top ten finishes on tour this year, two of them at majors, including a runner up at the US Open (Matsuyama had the day's lowest round, a six-under-par 66, to finish four shots adrift of winner Brooks Koepka) and you can see both his pedigree and consistancy.

The under-hyped Matsuyama is often forgotten about by the international media, which seems to suit the quiet Ehime native, who has yet to conduct an interview in English, preferring to...

Japanese golf legend Isao Aoki speaks to CNN

This month ‘Living Golf’ is in Japan, a country that can boast the second largest golf market in the world behind the United States. It’s a country that has fallen in love with the game and its traditions. But also where the economic recession in the 1990’s threatened the survival of many clubs. With the emergence of cash rich regions such as China and the United Arab Emirates dominating where the game is played in the East, some say Japan has become the forgotten land of golf.

It’s not all doom and gloom however. CNN presenter Shane O’Donoghue travels around the capital of Japan, Tokyo, to showcase how the game is starting to prosper once again. Thanks to the emergence of Hideki Matsuyama as a world star, the 2020 Tokyo Olympics that will feature the game; and the expansion of...

Top 5 Seve Ballesteros quotes

Here at AIR, we love Seve. He inspired us on and off the course. He was a gentleman, a man of great passion and a fierce competitor... and well just Seve...

Here are 5 Quotes that aplified his unique and charaismatic sense of humor as well as his passion for the game:

1. I look into eyes, shake their hand, pat their back, and wish them luck, but I am thinking, I am going to bury you.

2. I'd like to see the fairways more narrow. Then everybody would have to play from the rough, not just me. 3. A detailed analysis of his four-putt at the 1986 Masters: I miss the putt. I miss the putt. I miss the putt. I make. 4. I always putted without a glove but I have no idea why - I saw others doing it and copied them. 5. They say I get into too many bunkers. But is no...
Ian Poulter

Ian Poulter 2010 Q&A from the AIR Magazine vaults

After having turned pro nearly 15 years ago at the young age of 19, Ian Poulter has been a prominent name on the international golf scene for roughly a decade.

Often ranked among the top ten golfers in the world, Poulter has famously remarked that there will come a time when the number one spot will come down to him and Tiger Woods. Recent wins show that his hard work is paying off, and this assessment may be much more than just wishful thinking. After helping the European team claim victory at the last Ryder Cup, Poulter talked with Air about his recent success, his future goals, and his love of fashion and Japan.

More on Air

Top 10 Golf Shops in Tokyo

In Tokyo, as in the rest of Japan, golf is an immensely popular sport, enjoyed by the Japanese on meticulously kept golf courses and driving ranges. Not surprisingly golf shops in Japan are also high spec, and it is not hard to find stylish apparel and high-quality equipment from both international and domestic brands in Tokyo. Here Is our list of the top 10 golf shops in Tokyo.

S’Port Mizuno Go straight to the source at the Mizuno flagship store where the entire shop is dedicated to the Mizuno range of equipment and apparel. You’ll find all the latest products from clubs, balls, and bags to shoes, gloves, and accessories. Try the club fitting; employing the latest Mizuno developed technologies and techniques, it will match you with the perfect clubs for your...

Five Japanese Drivers for 2018 Buying guide for the latest J-Drivers

Currently, the driver club market has no end of new tech to salivate over, new ways of adjustability, added yardage and more forgiveness promising to take your game to the next level. But before we get into all of that here are some key things to remember before you start shelling out your hard-earned yennies!

Custom Fit

With all the different launch angles and designs it's important to have a go of some different models with a pro or fitting professional to check the data and see which suits your game best. Most of the large chains of Golf shops such as Nikki Golf, Victoria Golf and even some Golf partners carry have the correct equipment to give you a good fitting experience, plus they carry enough different brands to give you the best choice....

Up Your Golf Game With an Apple Watch More than an accessory!

Mark your score after that awesome birdie, check the yardage via GPS, decide strategy on the next hole. But first, a quick press of the digital crown to have Siri remind you to call your wife when you get back to the clubhouse. Wait,… what? Yep! All of that was just done on your Apple Watch. It's certainly not your father’s Rolex anymore when it comes to golfing and the Apple Watch.

Just like how the iPhone and other smartphones revolutionized how we communicate and use technology 10 years ago, the new Apple Watch has changed how golfers approach the game today, and possibly changed the game itself. And, with onboard GPS, increased water protection and other performance enhancements Apple Watch Series 2 has the potential to make an even bigger impact. It comes as no surprise...